Lipton Mug Promo
Unilever Russia gave Red Keds Creative Agency a task to promote a series of new Lipton Mugs online. So they came up with an idea of holding a karaoke-contest with creative challenges. Partnering with the biggest online karaoke platform in Russia they've got more that 8500 submitted videos in a month.
Client: Unilever Russia
Agency: Red Keds
Web Development: Studio Smarthead
Art Direction, Design: Ilya Sizov
Idea, Copywriting: Danil Morozenko