Lipton Social Playground Ad
Lipton Tea brand had a number of activities and platforms across the web and Red Keds Creative Agency came up with an idea of creating an aggregated platform for all Lipton fans to get updates on new activities and convert virtual in-game currencies gained by players to real gifts.
Client: Unilever Russia
Agency: Red Keds
Development: Studio Smarthead
Art Direction, Design: Ilya Sizov
Idea, Copywriting: Danil Morozenko
Motion Design: Mishin Petr