• project #3

    Lipton Mug Promo

  • Unilever Russia gave Red Keds Creative Agency a task to promote a series of new Lipton Mugs online. So they came up with an idea of holding a karaoke-contest with creative challenges. Partnering with the biggest online karaoke platform in Russia they've got more that 8500 submitted videos in a month.

  • Credits

    Client: Unilever Russia
    Agency: Red Keds
    Web Development: Studio Smarthead
    Art Direction, Design: Ilya Sizov
    Idea, Copywriting: Danil Morozenko

  • What I've done

    Project Management
    UX/UI design
    Copywriting Assistance
    Quality Assurance